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Ruby - JENNIE
Album Campaign Creative
COLUMBIA RECORDS
Album Rollout Graphics
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Tracklist Reveal, OOH Marketing, Digital Ads & more for Ruby by Jennie
Track Lyric Visualizers
For The Fans
Twitter/X Jennie Hashmoji + Tiktok Jennie's Capybara Frame + Rubies Portal at rubies.jenn.ie
The Portal: A web hub for fans to get first looks and exclusive content, launched at the announcement of the Jennie x OA x Columbia Records partnership, and carried through the album campaign. Fans collect digital cards for each drop they log in to the portal for, building their own archive of digital cards watermarked with their unique ID. Fans were treated with cryptic teases for upcoming singles, album tracklist, giveaways and more.
Seven Stages Activation
Fans had the chance to earn physical exclusive photocards to celebrate album launch, based on the seven stages of Ruby
jenn.ie
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Artist Website Design
Coachella Billboard & Discord Stickers
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