Durex Redbrand Concept

Rebrand concept for Durex to better fit their 2016 repositioning focusing on promoting self-care and health awareness. 

Durex Condoms + Sexual Wellness Rebrand Concept


Focusing on sex education + safety as well as shifting the overall look to be more neutral, discreet, and clean to differentiate the brand from its competitors. Emphasizing the importance of 'you'.

Shift to blue theme, representing trust and cleanliness. Simplify to one typeface: Century Gothic, a clean yet friendly look. Clean up logo to simplify wordmark.

New tagline for rebrand: Perfected Protection + Protected Play.

*This is a fully conceptual project created at Parsons School of Design. I am not affiliated with Durex.

​Concept // Branding // Package Design
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© 2020 Inga Kan