Durex Condoms + Sexual Wellness Rebrand Concept

Focusing on sex education + safety as well as shifting the overall look to be more neutral, discreet, and clean to differentiate the brand from its competitors. Emphasizing the importance of 'you'.

Shift to blue theme, representing trust and cleanliness. Simplify to one typeface: Century Gothic, a clean yet friendly look. Clean up logo to simplify wordmark.

New tagline for rebrand: Perfected Protection + Protected Play.