Harry's House - Harry Styles
Album Campaign Creative
COLUMBIA RECORDS
You Are Home Campaign
youarehome.co was a hub for fans to get a peak into the new world of Harry's upcoming album, Harry's House via daily door openings, archived on IG.
Launched campaign via global newspaper print ads pointing readers to see what youarehome.co is, with no ties to Harry Styles // hand illustrations by Maggie Cowles, creative direction by Molly Hawkins
You Are Home was recognized with a Clio Grand for Album Launch/Artist Promotion Integrated Campaign, along with a Gold for Creative Effectiveness, and Silvers in Digital/Mobile Websites, Fan Engagement Digital, Fan Engagement Social Media, Multi-Platform Social Media.
HSIQ
A fan-first experience where fans can generate personalized versions of Harry's House based on their favorite songs
"As It Was" OOH Wildpostings
Official Artist Website
"Music For A Sushi Restaurant" - Gill's Lounge turned Gill's Sushi
The official music video for Music For A Sushi Restaurant was teased through Discord & Harry's live LA shows with fictional lounge, Gill's~ and flipped to Gill's Sushi upon video release where it was revealed that Gill's Sushi is the setting of the video.
Gill's Sushi came to life with pop-ups at the Kia Forum at Harry's LA Love On Tour shows, simulating the online Photo Booth open to fans at gillssushi.com and as filters on social platforms