Harry Styles
HARRY'S HOUSE
YouAreHome.co
Global newspaper print ads pointing readers to see what youarehome.co is, hand illustrations by Maggie Cowles
youarehome.co updated daily throughout the rollout to tease Easter eggs and rally fan excitement + utilized IG as an archival platform for the doors
HSIQ
A fan-first experience where fans can generate personalized versions of Harry's House based on their favorite songs
"As It Was" OOH Wildpostings
Official Artists Website
"Music For A Sushi Restaurant" - Gill's Lounge turned Gill's Sushi
The official music video for Music For A Sushi Restaurant was teased through Discord & Harry's live LA shows. Fictional lounge, Gill's sparked fans' curiosity and anticipation, and flipped to Gill's Sushi upon video release where it was revealed that Gill's Sushi is where the video takes place.
Gill's Sushi was accompanied by IRL pop-ups at the Kia Forum at Harry's LA shows, simulating the online Photo Booth fans could use on gillssushi.com and as filters on social platforms
Release Assets
Content Development, Columbia Records