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"Mantra" - JENNIE
Logo + Single Campaign Creative
COLUMBIA RECORDS
Logo Design for "Mantra"
Jennie's Rubies Portal exclusive teaser cards // Mantra Twitter/X Hashmoji // Social Posters // Ad Assets // Mantra "Pretty Girl" lyric teaser flyer
A Look into the Mantra Rubies Portal Exclusives
The Portal: A web hub for fans to get first looks and exclusive content, launched at the announcement of the Jennie x OA x Columbia Records partnership, and carried through the album campaign. Fans collect digital cards for each drop they log in to the portal for, building their own archive of digital cards watermarked with their unique ID.
Collected cards from left to right: Portal Launch, 1 of 8 Pieces of Concept Photo 1 with date tease (see below), Mantra Single announcement, Single Art tease, 1 of 2 Performance video look tease, Mantra Merch Giveaway
Mantra, JENNIE's solo debut single campaign kicked off with JENNIE teasing lyrics "pretty girl" and portal users collecting 1 of 8 squares of the above image, which revealed the 1011 easter egg once pieced together, teasing the single release date Oct 11. The portal drop was followed by JENNIE sharing the full image on her main account.
Mantra Pre-Save Site Design
Lyric Video Art Direction + Motion Design
"Just touched down in LA" Mantra Day LA // Mantra Tote Bag Design
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